Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Opinions expressed by Entrepreneur contributors are their own. Lots of companies, large and small, are now using marketing-automation tools to keep track of their client relationships and nurture ...

Many professionals have some sort of personal branding strategy. Whether it’s networking on LinkedIn or maintaining an email campaign, many entrepreneurs and executives alike try to stay active online ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Every day, startups are emerging with innovative solutions to help businesses succeed using marketing automation software. Thanks to those unique new tools, even the smallest business has the ...