In most industries, reliance on data has become an outright necessity. This is especially true in advertising, where these days brands have much more information to process. More data can equate to an ...

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that ...

We are starting to see real word examples of the advantages that can be gained from using machine learning. Here are six vignettes to illustrate the point, with a Google slant. AI is one of the few ...

Let’s be honest: the term “machine learning” has been bastardized in recent years as some companies try to use it interchangeably with artificial intelligence, or even just to describe a souped-up ...