Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

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IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free drink upgrades.

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The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.

ATLANTA — RaceTrac Inc. is launching a strategic partnership with Capillary Technologies to transform and enhance its ...

Both casinos offer Unity and Dynasty Rewards programs with tier credits, bonus spins and up to $1,000 in welcome bonuses for ...

Now more than three decades later, AIR MILES is transforming the loyalty landscape again. This summer, the program will transition to Blue Rewards, an evolution that reflects how consumer habits are ...

A poll by senior cruise director of Carnival Cruise Lines, John Heald, left some upset over long-standing issues with the company’s loyalty program ...