As global marketers know all too well, the conventional approach to adapting content for different markets can be labor-intensive, requiring numerous changes based on language, culture, and dialect.

Learn how visual localization helps brands adapt existing video footage for different markets, audiences, platforms, ...

There are more reasons now than ever to expand your business into new markets. General economic volatility has made clear the importance of diversifying your revenue streams, and growing internet ...

Website translation processes can often conflict with SEO objectives. How can these two opposites be reconciled? With such huge sums invested in localization -- it makes sense to get the maximum ...

Because having your content translated and localized specifically for your target market definitely helps that target audience find your content in the organic search results. And when they land on ...

For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the ...

The Yakuza series has come a long way since 2005, when Sega figured the best way to get people interested outside of Japan was to enlist the voice acting talents of high-profile Hollywood talent like ...

Neil Broadley, a localization director at Square Enix, has been sharing his viewpoints on the localization process for Japanese games being translated into English. Recently, a lot of gamers have been ...