ILIA is one of my all time favorite beauty brands! Not only do they provide high quality clean makeup, but their stuff is so ...

You know that trending makeup item you’ve been dying to try or fragrance you have your eye on? Now’s the time to add to cart ...

The lipstick effect, the idea that consumers splurge on small luxuries like lipstick in economic downturns, has long been a ...

Maybelline has one of the finest lipsticks, kajals, concealers, and other makeup products. Here are all Maybelline makeup ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The rich face moisturizer is packed with hydrating hyaluronic acid and a blend of ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

Ever get overwhelmed by the many options in a beauty aisle and don't know where to start? Here are the best selling beginner friendly products you should try!

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. If you’re just starting to explore K-beauty land, it’s impossible to know ...