“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

The toys-to-life genre is booming with Disney Infinity, Skylanders and amiibo all vying for parent’s money. This year sees Warner Bros. step into the ring with their own toys-to-life franchise, LEGO ...

Lego Dimensions, if confirmed, looks likely to create the first smart Lego Minifigure combining Skylanders interactivity with a Lego play pattern. I spoke to Soren Laursen, President Lego Americas, ...

Luke Lancaster is an Associate Editor with CNET, based out of Australia. He spends his time with games (both board and video) and comics (both reading and writing). The genius of Lego Dimensions is ...

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