Mixels stand out in Lego's Toy Fair line-up as the most exciting, and biggest risk, for the brick company this year. It's a new franchise that relies on the simultaneously launched collectable Lego ...

Two of the world’s coolest brands, LEGO and Nitro Circus, have come together in a high-adrenaline integrated partnership delivered by Initiative and Mediabrands Content Studio. To promote its LEGO ...

Over the 20+ hours I spent piecing together the massive new LEGO Batman: The Animated Series Gotham City skyline set the company sent me I thought a lot about how I might start this post. I considered ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. With the dusk settling on New York Toy Fair we are able to pick through the ...