You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...
From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...
From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — or rage? By Ligaya Mishan Artwork by Hiroshi YoshiiKimiaki Yaegashi and ...