Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

If you buy something through my links, I may earn a commission. Let’s look through some new Amazon favorites! You know this list is always a great round up of whatever you’re shopping for. Tops, ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Little Sunny Bite’s 25FW collection updates youthful charm with oversized fits and bold graphics that redefine cute for any ...

Cider is described as a "globally-minded, social-first fashion brand" that makes stylish clothing for the new generation. Their clothes are very affordable with most items being under $50. Their ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s trends ...

It is hard to believe that we are approaching a decade since Kyary Pamyu Pamyu reignited international interest in Japanese kawaii with her 2011 hit song “Ponponpon.” Perhaps “reignited” is an ...

It's joined the league of sushi, samurai and kimono: the word kawaii is now part of the global consciousness, with enthusiasts from Seattle to Stockholm embracing Japan's take on cuteness. Although ...

While self harm is a taboo topic around the world, in Japan, the stakes are higher. Though suicide is rampant, mental health is rarely discussed, and support systems are few and far between. For ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...