Which, not to get all Tommy Boy on you, is a guarantee I ... It's better than a White Claw, but in terms of the Jim Beam mix pack it ranks toward the bottom. Would I drink it instead of a Hamm ...

That being said, I think I’ve been underestimating standard Jim Beam White Label. There’s a real nuance underneath that very macro bourbon. In the end, I think you should find your own ...

making the way for the flagship bourbon we now refer to as Jim Beam White Label. Old Tub then slowly faded from memory, until Beam revived it in recent years as an affordable gift shop exclusive ...

The moniker referred to the fact that this expression matured twice as long as the classic Jim Beam White Label, which is aged for four years. The new expression matured for eight years.

(AP) -- The world's largest bourbon producer is dipping into moonshining's colorful past to create its own batches of white ... of Jacob Beam, founding distiller of its flagship Jim Beam brand.

It also suggests the potential difficult faced by a “middle child” brand such as Jim Beam Black, which has always been an extra-aged version of the company’s 4-year-old, white label flagship.

Freddie saw we had some older Jim Beam because we weren’t pulling out as much four-year-old [for White Label], so he said let’s take [Black] up to seven years and put an age statement back on ...

The expansion will be used to produce two mainstays — Jim Beam white and black label bourbons — and will mostly support expected sales growth overseas, especially in European and Asian markets ...

Amid a period of growth for the bourbon cateogry, Jim Beam is taking after other brands that have undergone a brand refresh in the wake of the COVID-19 pandemic. The new bottle design embraces ...

According to Forbes, Jim Beam White Label, is the world’s most popular bourbon. The company began in the late 18th century — and a member of the Beam family has been at the helm for seven ...