Matcha may have become the poster child for wellness drinks, but it’s far from the only star in Japan’s beverage arsenal. In ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Lemon tea can boost immunity due to its high vitamin C content, improve digestion, and has the potential for weight management. It also acts as a natural detoxifier and can help with skin health.

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

Japanese tea practice, chanoyu, centers on the appreciation of tea utensils used to prepare and consume powdered green tea, called matcha.Chanoyu elevates these utensils, which include ceramic tea ...