Since its introduction in 1931, the Jaeger-LeCoultre Reverso has stood as an icon of modern watchmaking. Over time, however, the range of watches in the line grew a tad unruly. “Two years ago, we saw ...

Welcome to Watches You Should Know, a biweekly column highlighting little-known watches with interesting backstories and unexpected influence. This week: the Jaeger-LeCoultre Reverso. The famed Swiss ...

Swiss watchmaker Jaeger-LeCoultre has unveiled the fifth installment of its vintage capsule series, “The Collectibles,” featuring eight rare Reverso models dating from the 1930s. The program centers ...

What's your favourite Reverso? It’s a question to which any bona fide watch aficionado should have an answer, though one person’s response will rarely match that of the next, such is the choice. In ...

Released in 1931 as a men’s polo watch, the Jaeger-LeCoultre Reverso is an Art Deco design classic to rival the Chrysler Building. A gleaming symbol of between-the-wars modernity, the Reverso ...

Since joining the luxury watchmaker in 2018, chief executive officer Catherine Rénier has led Jaeger-LeCoultre through a host of major initiatives and milestones that have continued the brand’s focus ...

Back in early 2023, Jaeger-LeCoultre dropped the first installment of its Collectibles series, a selection of vintage JLC pieces restored by the maison and offered for sale through its boutiques and ...

An enamelled picture of an Indian lady on the caseback of a Reverso The uncertain economic environment, coupled with transient fashion trends, have made luxury brands aware that they need to change ...

Wanderlust and life’s finer things are her weakness. A self-proclaimed cultural pearl and a journalist by profession, you will mostly find her curled up with a book and a hot cuppa or trying to come ...

The Jaeger-LeCoultre Reverso is a watch that needs little introduction, but just in case: It’s a reversible watch, the dial of which can be flipped over and hidden such that its case back is facing ...

Nothing elevates a watch to ‘IT’ status quite like a host of A-Listers rocking it out in the wild. It's happening with the Jaeger-LeCoultre Reverso this year – hardy a red carpet goes by without a ...