Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

In a B2B marketing context, predictive analytics involves the study of past activity to predict future buyer behaviour. There is mounting evidence that marketers using it outperform those relying on ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Correlation can look convincing in dashboards. Without causal analysis, organizations risk optimizing for the wrong signals.

Toffel, Michael W., and Dan Levy. "Improving Worker Safety in the Era of Machine Learning: Introduction to Predictive Analytics." Harvard Business School PowerPoint Supplement 619-717, June 2019.

Although sports betting has existed for decades, it has undergone a radical transformation with the advent of modern technologies. The industry has experienced technological developments ranging from ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why. Do CEOs trust predictive analytics?