Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.

Adam Mosseri wants AI to give users a sense of control over recommendations. ...

Instagram's Your Algorithm lets users fine-tune LLM-powered recommendations from topics to moods, marking Adam Mosseri’s ...

If you like to peruse your Instagram timeline but need help understanding the app's algorithm, Instagram has clarified why you see certain posts and may not see others. Instagram says there is not one ...

Instagram has launched a new 'Your Algorithm' feature that allows users to control the topics influencing recommendations across Feed, Reels, and Explore. The update lets users add or remove interests ...

Whether you consider it a feature or a bug, Instagram Reels are becoming a mainstay in our collective internet experience — another constant, droning pull to keep us online and on our phones. I've ...

Instagram is back with a new feature that will allow users to "tune" their algorithm to only display the content they prefer to see, which will be first made available to Reels. The feature is still ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

Instagram Reels continues to shape how creators grow, with the Instagram Reels algorithm favoring content that keeps viewers engaged. Using trending audio alongside strong Instagram SEO helps videos ...

When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...