As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Learn the powerful role influencer marketing plays in scaling Micro-SaaS businesses. Discover actionable strategies to ...

Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) is consolidating all its influencer marketing ...

Kantar's report reveals Indian consumers trust influencer recommendations over traditional ads, emphasizing the importance of ...

Kantar reports that most Indian consumers trust influencer recommendations over traditional ads, with influencer content, e-commerce, and online display ads being the most equitable media channels in ...

In a digital world saturated with marketing messages, it turns out that trust still holds the key — and for Indian consumers, ...