Is shopping at IKEA the most stressful way to spend your free time? Not anymore. The flat-pack furniture giant has jumped on the ASMR bandwagon, releasing a 25-minute ad for bedroom furniture that is ...

There are certain categories that are harder to get noticed unless you’re in the market for it. Cars, lawn mowers, and beds often fall into that category. That didn’t stop Swedish furniture giant IKEA ...

Incomprehensible product reviews are nothing new – from Amazon to eBay, we're all used to reading something that leaves us with even less idea about the thing we're thinking about buying. But in ...