The myth persists: More complex CRM systems deliver better returns on investment than simple ones. Yet the reality tells a different story. In fact, many organizations find that easy-to-use CRM ...

Using the right tool for the job can make life a lot easier, and fundraising is already hard enough without having to push that boulder uphill. Customer relationship management (CRM) software isn’t ...

Rachel Williams has been an editor for nearly two decades. She has spent the last five years working on small business content to help entrepreneurs start and grow their businesses. She’s well-versed ...