As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience on Roblox.

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.

Dive Brief: Chipotle is giving away $1 million worth of free burritos on Roblox through its annual, Halloween-themed 'Boorito' experience, per a press release. The promotional event will last from ...

Chipotle has announced a massive Cinco de Mayo giveaway, but you have to play Roblox in order to win one of 50,000 free burritos.

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.