1001 Optometry launches 'The Hidden Eye Test' via VML
In the lead-up to World Optometry Day (March 23), 1001 Optometry has unveiled 'The Hidden Eye Test' campaign, developed in ...
1001 Optometry delivers eye-bending campaign, via VML
VML and Optometry Australia on a campaign where text is only visible to people with blurry eyes.The announcement:In the ...
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Optical Illusion: Only 1 Percent With The Sharpest Eye Can Read The Hidden Text
One such visual trick that's been hidden with wavy lines may look like a simple pattern, but there’s more to it than meets the eye. The big question is: Can you read the hidden message?
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1001 Optometry Launches ‘The Hidden Eye Test’ Campaign To Promote Eye Care Awareness Via VML
‘The Hidden Eye Test’ is a wake-up call ... Going beyond the brief of simply telling people to book an eye test, we created an interactive experience that lets people recognise potential ...