Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

However, if you constantly dye your hair lighter with bleach, it may cause dryness, damage, and split ends. So, while it's the easiest way to lift color and lighten strands, it's always a good ...

‘When we switched our focus from bleach and tone and semi-permanent colour products to permanent colour products, we noticed that no permanent hair dyes were made for transforming your colour. Box ...