Beginning April 1, ESPN will begin accepting 16x9 high-definition commercials for its two simulcast HDTV services: ESPN HD and ESPN2 HD. ESPN will allow an advertiser to produce a single commercial ...

NBC Universal's Local Media Group and its owned-and-operated stations have begun using an innovative automated HD playout system attuned to Thomson Grass Valley video server technology. The Thomson HD ...

Although a majority of all U.S. TV homes have at least one HDTV set, the adoption of HDTV commercials on TV is moving at a slower pace. While 24% of U.S. commercials are produced as HDTV spots, only ...

High-definition TV has been good to TV manufacturers, program producers and consumers. HD helps sell more high-end TVs to consumers who like the big picture and richer viewing experience. Now new ...

Add Yahoo as a preferred source to see more of our stories on Google. First HD commcerical of 2006 The new AT&T, AT&T and SBC that is, gets the HD Beat award for "First high-def commercial in 2006".

DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, announced a partnership with the Univision Television Group that will enable Univision ...

The first Zune HD commercial came out today, and it’s an extremely brief look (more like a list, really) at a few of the PMP’s main features. I really like the Zune HD, but this ad doesn’t get me ...