Miley Cyrus visits Gucci Town in Roblox, where fans can interact with her avatar and take virtual photos with her as she promotes Gucci Beauty's newest scent.

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital ...

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention.