Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Green is undoubtedly one of the most popular interior paint colors - especially in recent years. A green shade has been named ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. At ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...