Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Artificial intelligence (AI) will play a growing role in unlocking the value in enterprise data, according to Google Cloud’s lead executive for data analytics. Gerrit Kazmaier, vice-president and ...

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and ...

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for tea ...

Overview Marketing analytics certifications improve skills in campaign tracking, customer insights, attribution modeling, and ...