Razor maker Gillette has launched a new ad campaign to get men to take a second look at toxic masculinity in the age of #MeToo and bullying. The nearly two-minute video shows men watching news reports ...
Gillette's newest advertisement isn't about shaving, or beards or personal hygiene. The company's "We Believe" ad -- a one minute and 48 second spot posted to its social media accounts this week -- ...
So, Gillette, the razor and shaving conglomerate, has released a commercial that is either Oscar-worthy or the devil’s own butthole, depending on your view of masculinity. This happened while I was ...
Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the ...
For three decades Gillette has used the tagline, “The Best A Man Can Get.” Now, they are building a new campaign around the #MeToo movement. The ad opens with audio of news about the #MeToo movement, ...
Representations of masculinity have long been fertile ground for advertising. In 1954, for example, Marlboro cigarettes introduced the Marlboro Man, a figure of a rugged cowboy who popularized a ...
This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. Gillette, the maker of razors, seems ...
Shaving for the first time is a big moment in every man's life. Toronto artist Samson Bonkeabantu Brown shared that milestone for him in a very personal and public way. Brown's experience is the focus ...
BOSTON — It was back in January during the Super Bowl that Gillette aired an ad calling out toxic masculinity and redefining the company's motto "the best a man can get." Now, a new ad from Gillette ...
After three decades of touting Gillette razors as part of being an alpha male, Procter & Gamble is doing an about-face with an ad that has the consumer-products company jumping into into the cultural ...
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