Generative AI (GenAI) is certainly capturing the collective imagination and sparking discussion and debate about its applications and impacts. The discourse ranges from decrying an existential threat ...

In July this year, the generative AI bandwagon stopped at another important station on its way to global domination when Microsoft added CoPilot, its AI assistant feature, to Microsoft 365. Copilot ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Researchers have found that training successive generations of generative artificial intelligence models on synthetic data gives rise to self-consuming feedback loops. Generative artificial ...