Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

They may still be in school, but teenagers are becoming the new fashion powerbrokers, says Hannah Marriott. Read more on ...

The holiday season is about spending time with loved ones, which also means hearing all of the random words and phrases the young ones have picked up since you saw them last year. No thanks to the ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Gen Alpha slang moves fast — and “six seven” is a daily reminder that we can barely keep up. One day it’s “rizz,” the next it’s “skibidi,” and suddenly everything weird is being described as “so Ohio.

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

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