Who doesn?t love games on the back of cereal boxes? Leveraging the boxes for the ?power up? capabilities is a great way to track from purchase to usage.? Ms. Mills is not affiliated with General Mills ...

Cereal incentives still exist. Tiny toy mascots dubbed Bowl Buddies were included in Kellogg’s boxes in 2021. Other boxes feature QR codes so consumers can play games online. But the days of garnering ...

Cereal incentives still exist. Tiny toy mascots dubbed Bowl Buddies were included in Kellogg’s boxes in 2021. Other boxes feature QR codes so consumers can play games online. But the days of ...