Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube ...

Google will stop processing Universal Analytics data on July 1. Ensure a smooth migration to GA4 with these tutorials, guides, and news.

Explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business.

The takeover of GA4 in Google Analytics has begun, with Universal Analytics shutting down starting today for all users.

Unlike previous versions of Google Analytics, GA4 only ever used anonymized IP addresses. “Now, we’re going even further and removing IP addresses altogether,” Google Analytics product director Russ ...

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.