For anyone thinking about trying bass fishing on their own for the first time, a real bass fishing beginner, the vast amount of gear and choices available can be confusing and intimidating. You know ...

Cipher Fishing has launched its brand to produce refined tackle for anglers. The brand was founded by manufacturing and business development veteran Ryan Chris and pro-anglers Cody Murray and Cody ...

I grew up a tackle shop rat. Wherever my family lived from Allentown, Pennsylvania, to Racine, Wisconsin, I’d always be at the local store, hanging out and spending my allowance money. Call me ...

Whether you’re chasing largemouth on the local lake or casting for redfish from the surf, Prime Day is the perfect time to gear up. This year’s deals include deep discounts on kayaks, electronics, ...

Instead of holding on to old gear you might never use, consider using it to help others get started.