Ferrari (BIT:RACE) and IBM have introduced AI driven upgrades to the official Scuderia Ferrari app, aimed at personalizing the fan experience around Formula 1. At the same time, Ferrari has revealed ...

IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...

For most of Formula 1’s history as a sport, Ferrari didn’t need fan engagement strategies, digital innovation, or brand storytelling to attract fans. The emblematic red cars, the drivers who filled ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics Partner of Formula 1’s most historic team, beginning in 2025. With a focus ...

In a move set to redefine digital engagement in motorsports, IBM and Scuderia Ferrari HP have unveiled a redesigned mobile app that integrates generative AI to create a deeper and more interactive ...

Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

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Ferrari has never lacked devotion from their ‘Tifosi’ with an unmatched commercial brand and unmistakable visual identity. Now, IBM is building the technology, insights, and storytelling to meet that ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly ...