In contrast to previous years, 2025 makeup trends have been easy to integrate into everyday routines, offering a small but ...

Jenna Ortega's beauty look at the Death of a Unicorn screening in New York City on March 11 holds the answers. The striking yet subtly glitzy eye makeup shut down the red carpet. So naturally, we just ...

“Beauty has played it safe in the last couple of years,” makeup artist Raisa Flowers ... Think a slightly smudged eye, diffused edges, and an effortless cool-girl aesthetic.

The industry’s recent embrace of soft glam is especially evident when it comes the subtle eye makeup looks that abound. Her ...

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Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips ... era of quiet luxury and the clean girl aesthetic for far too long.

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup.