Bad Bunny celebrated the history, culture and pride of Puerto Rico with his historic Super Bowl 2026 halftime show.

Super Bowl 2026 viewership fell short of reaching last year’s record-setting numbers, but still averaged an impressive 124.93 million viewers as the Seahawks crushed the Patriots at Levi’s Stadium.

Total consumption of Bad Bunny’s performance set a record of four billion views after the first 24 hours, up 137% year over year.