All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged ...

Law firms have been slow to take advantage of the opportunities available through video. While a detest for specific platforms such as TikTok is understandable, law firms are remiss to ignore the ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...

The incredible potential of video marketing is already widely accepted across the marketing community. In fact, a 2019 report from Wyzowl found that 87 percent of businesses were utilizing video as ...

Get this: 92 percent of B2B customers watch online video, and 43 percent of them watch online video when researching products and services for their business. So, I’m sure you’ve got a great video ...

A few years ago, while trying to come up with a way to make my assignments more relevant to my students’ lives and to ignite passion in their work, a flurry of “explainer videos” started popping up on ...

It seems like only yesterday that we first heard of Dollar Shave Club, doesn’t it? It might be tough to remember where you first heard about the subscription shaving service—from a friend, a co-worker ...

Editor’s note: Rico Andrade a former executive producer at Transvideo Studios and Picturelab. Follow him on Twitter @andrade_rico. Two years ago, Jason Kincaid wrote a short but influential post ...

Let me tell you why this viral 40-minute video is the best, most noob-friendly resource I’ve ever seen. I’ve been in Bitcoin for eight years now, and one of the hardest things I’ve faced is explaining ...

I’ve been in Bitcoin for eight years now, and one of the hardest things I’ve faced is explaining Bitcoin to someone new. Whenever someone asks, “What is Bitcoin, and why is it important?” I struggle ...