In a perfect example of a 'less is more' approach, these British Airways billboards caught people's eyes for their simple yet striking appeal. Hopping on the logo ditching trend, the brand created 11 ...

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

On Friday, a very strange green car sped past me as I crossed the Umgeni River. I was fascinated and needed a better view. Now isn’t that the ideal response to an ad? This road is notorious for speed ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...