New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...
Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...
Genesis USA Was Among the First Advertisers to Tap this Solution, Optimizing Video Creative Towards Post-exposure Search Intent NEW YORK, Aug. 21, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform ...
Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...
B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...
Cannes Lions opened the door for executives at brands, agencies and platforms to talk about generative artificial intelligence (GAI). Now it seems they want to keep sharing advancements and successes.
The COVID-19 pandemic has had a significant impact on the global dynamic creative platform (DCP) market, as it has on many industries worldwide. The pandemic has disrupted supply chains, forced ...
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