"Dirty data"—data that has issues such as being incorrect or incomplete—can slow down operations, waste resources, and drive bad decisions. The solution to the problem is data cleansing, which is the ...

But it doesn't have to be that way. Businesses can turn the tide by addressing the root causes of dirty data and implementing key fixes. Clean, actionable data transforms marketing efforts from ...

The goal of this white paper is to discuss what departments are influenced by contact data, common errors that occur, where those errors stem from, and different cleaning strategies that can allow ...