Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
DMNews

When physical mail outperforms digital: the response rate paradox

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...
MM&M

Direct mail finds its place in healthcare marketing

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...
Printing Impressions

The Resilience of Direct Mail

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...
MediaPost

Direct Mail Magnet: Gen Z And Millennials Especially Like It

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...
Forbes

Using Direct Mail As A Solution In Marketing Waste

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...
Forbes

Direct Mail’s Defining Year: Stability And Strength

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...