Moore, a leading constituent experience management (CXM) company, is proud to announce a significant expansion in its production personalization capabilities. Through expanded investments in ...

New York, Sept. 29, 2025 (GLOBE NEWSWIRE) -- Thankster, a leader in automating personalized direct mail, has unveiled an innovative AI tool that transforms how recipients experience mailed cards. This ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of ...

Direct Mail Experiences Can Make a Lasting Impression Properly personalized and creative physical direct mail experiences can have a significant impact on an individual. The “2022 Hybrid Audience ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain ...

Seeing the success that many smaller business-to-business (B2B) organizations have had with account-based marketing (ABM), large enterprise B2B companies are working to cash in on ABM, too. But for ...