DIRECTV and NCC Media, repping America’s cable operators, announced the formation of a partnership that will allow for one-stop access to locally place ads on a wide selection of networks in the vast ...

One of the strangest and most-remembered incidents in baseball came in spring training in March 2001, when a fastball from then-Arizona Diamondbacks pitcher Randy Johnson hit and killed a mourning ...

DirecTV is continuing to add services to its recently launched Genre Packs. Those additions include the launch of the popular streaming service Max Basic with Ads on its recently created ...

NEW YORK--(BUSINESS WIRE)--DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an ...

The satcasters have combined sales efforts for addressable advertising allowing statewide political campaigns to target TV ads at the household level. The mutual technology delivers a customized ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

DirecTV is shifting into the FAST lane with a free, ad-supported TV streaming service — stocked with content that is… different from the premium video packages it offers. The satellite TV and ...

— -- Advertisers are fixated this week on the Super Bowl. But marketers at DirecTV are looking past the Big Game and are focused instead on making a splash in Sports Illustrated's annual swimsuit ...

Viewers with compatible LG TVs can now download the app directly to their set, instead of needing a connected streaming ...

In September, the NFL complained about ads from DirecTV suggesting that it “gives you access to every game.” The league also took action aimed at pressuring DirecTV to alter its pitch. On Thursday, ...

DIRECTV is now offering its streaming television app on smart TVs made by LG and powered by the WebOS operating system.