More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

In retail marketing, organizations need powerful tools that can create effective visual communication to enhance brand image, ...

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

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The Chicago Reader advertising opportunities include print, digital display on ChicagoReader.com, e-mail, social, podcast, branded content, promotions and contests, events, and even programmatic ...

What other innovations in display technology have enabled ... from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand strategies. Brands now have the ...

Video is going to skyrocket in terms of overall percentage of total web traffic. Meanwhile, general pageviews and impressions ...