Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

Cramming AI into your deterministic operating model Is a recipe for failure.

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...

AI transformation cannot be "AI for everything." Successful enterprises focus on a limited set of high-impact use cases with measurable outcomes.

AI is reshaping how we think about network operations, but it can’t replace strong data foundations or proven automation practices. In network automation, AI works best when paired with deterministic, ...