Today, technology businesses are using prescriptive and predictive analytics to inform business and marketing decisions in real time, and even automate future decision making.

Working hand in hand, descriptive and prescriptive analytics can provide the guidance and intelligence that enhance the customer journey across all of your marketing and communication channels.

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.

While descriptive analytics is the foundational form of data analytics, there are three other key types that are used in many organizations today: diagnostic, predictive, and prescriptive.

Prescriptive analytics to course-correct A lot of people are familiar with the notion of predictive analytics. Aided by machine learning and artificial intelligence technology, organizations can use ...

It's tough to build a modern successful business without good analytics, and prescriptive analytics is the linchpin that makes all the other models and analyses worth it.

Predictive analytics enables users to go beyond knowing what has happened to assess what will happen in the future.

Global Prescriptive and Predictive Analytics market accounted for $5.72 billion in 2017 and is expected to reach $28.71 billion by 2026 growing at a CAGR of 19.6% during the forecast period ...

Business Analytics is the emergent capability for organizations in the twenty-first century. All organizations, regardless of industry, size, or operating environment generate and manage large volumes ...

The predictive & prescriptive analytics market was valued at USD 6.64 billion in 2018 and is expected to reach a value of USD 22.50 billion by 2024 at a CAGR of 22.53% during the forecast period ...