The concept of “design thinking” has surged in popularity in recent years as those outside the design department have realized the appeal of an approach to innovation that prioritizes creativity and ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...

Design thinking is the natural outgrowth of creative teams, and it’s beginning to catch on in other sectors of industry as a way of increasing productivity and fostering innovation. Every business is ...

But how does one learn the Design Thinking methodology? Look no further than the New Products and Services Lab. This 10-week course partners student teams with companies to solve a real-life business ...