The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

For companies looking to maintain a competitive edge, adopting a data-driven mindset is key. Incorporating data analytics into your operations can help not only drive better business outcomes but also ...

Like so many technology buzzwords, "data-driven" is the term du jour to describe every business, software, tactic and decision maker. Data embedded in every strategic decision. Data that optimizes ...