Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

It unlocked for sports -- the NFL, ‘Sunday Night Football” -- all the undercounted viewers under that old panel-only approach,” said Jorge De La Rosa, NBC Sports’ SVP/research. “Generally, it’s great ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

The right WMS KPIs help you measure for success in ecommerce operations (Photo credit: William Warby on Unsplash) How are you leveraging your WMS KPIs? The answer can dictate your level of success in ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Spread spectrum clocking (SSC) is used in many computer interfaces such as PCI Express and Serial ATA to improve the EMI performance of the interface. It takes the form of frequency modulation (FM) of ...