When someone orders a product, such as a charcuterie kit, from the subscription service Platterful, the company gives them a week to enjoy their items. Then, it emails the customer asking them to ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Your SEO campaign may be missing a secret weapon: customer reviews. How you generate, engage with, and highlight ratings and feedback from your customers can affect your credibility and visibility, ...