Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Amy Beckley, founder of Proov, opens up about the challenge of building a recurring revenue model for a product that works so well Dr. Drew explores how partnerships could help the business grow ...

When e-commerce teams talk about “retention,” they usually think about what happens after someone buys: onboarding flows, replenishment reminders, CRM campaigns and loyalty tactics. But in my time as ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...

HelloFresh operates in the meal kit delivery industry, which struggles with low customer retention rates of 10-20% compared to the 70%+ rates in the restaurant and food delivery industries. HelloFresh ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Today’s business landscape isn’t defined just by products or pricing—it’s defined by experience. Customer expectations have evolved, and businesses that fail to prioritize the customer journey risk ...