The Qatari royal family has been trying for five years to unload one of the jumbo jets in their fleet, but they had been ...

Nielsen’s Five Keys to Advertising Effectiveness study (2017) found that creative quality accounts for 47% of a campaign’s ...

In our upcoming IHALC Benchmarking Survey, in-house agencies have told us that their number one priority is to raise the creative standard of their work. One of the most important ways to enable that ...

The Secret Little Agency (TSLA) has appointed Ng Li Ting (pictured) as business director to expand its earned media ...

When brands align their creative strategy with data-backed success, they ensure that their content is both engaging and effective rather than relying on guesswork. - Jordan Edelson, Appetizer ...

In gaming, just 2 per cent of video ad creatives absorb 53 per cent of total ad spend. In non-gaming, that figure drops to 43 ...

Nine killed in Russian attack on bus in northern Ukraine: authorities The Estée Lauder Companies (NYSE:EL) and M·A·C ...

NEW YORK – (May 8, 2025) – In a move akin to a reality-TV twist, ITV America today announced that esteemed creator, producer ...

Fuse Create has upped Jacquie Kostuk to group strategy director. She joined the agency in 2021 as director, creative strategy. Kostuk will be working on various accounts, including Soles4Soles ...

Paridhi Bhatiya has been appointed as National Content Creative & Strategy Head at Pepper Content. She shared the news of her ...