Use this Conversion Rate Calculator to determine the conversion rate of your ads, emails, posts, webpages, links, etc. You can also use it to calculate the number of clicks, users, or sessions, and ...

Opinions expressed by Entrepreneur contributors are their own. Good, better, best: Which do you prefer? It seems like a silly question, but many people start their pay-per-click (PPC) campaign by ...

PPC doesn’t follow the rules other types of advertising have in place. See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those ...

With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the ...

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

Want better conversion rates? Of course you do! Here are four ideas that can significantly help boost your website's conversion rate. According to a Forrester report, 68 percent of businesses have ...

Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether ...

Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something, is extremely valuable information. Companies spend ...

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor ...